Privacy Policy

Last Updated: December 01, 2025

easymomrecipes (“we”, “us”, or “our”) operates the website https://easymomrecipes.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or interact with the Site. By using the Site, you consent to the practices described herein.

1. Data Collection

We collect two categories of information:

• Personal Information – Information that can identify you directly, such as your name, email address, and any other data you voluntarily provide when you sign up for newsletters, submit a comment, or contact us.
• Non‑Personal Information – Technical data automatically generated when you browse the Site, including IP address, device type, operating system, browser type, pages viewed, time spent on each page, and referral URLs.

We only retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law.

2. Cookies and Similar Technologies

Cookies are small text files stored on your device to help us improve your experience. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until they expire or are deleted).

Categories of cookies we use:

• Essential Cookies – Enable core Site functionality such as navigation and security.
• Analytics Cookies – Help us understand how visitors use the Site (see Section 3).
• Advertising Cookies – Used by third‑party ad platforms to deliver personalized ads (see Section 6).
• Preference Cookies – Remember your language, display settings, and subscription choices.

You can manage or withdraw your consent at any time via the cookie consent banner that appears when you first visit the Site.

3. Analytics (Google Analytics)

We use Google Analytics to measure traffic and usage patterns. Google Analytics collects information such as your IP address (anonymized), device information, and browsing behavior. This data helps us:

• Understand which recipes are most popular.
• Improve site navigation and content relevance.
• Identify technical issues and performance bottlenecks.

Google’s privacy policy is available here. You may opt out of Google Analytics tracking by installing the Google Analytics Opt‑Out Browser Add‑on.

4. Email Subscriptions

Visitors may voluntarily subscribe to our newsletter to receive new recipes, cooking tips, and promotional offers. When you subscribe, we collect your email address and, optionally, your first and last name.

We use this information solely for sending the requested communications. You can unsubscribe at any time by clicking the “Unsubscribe” link located at the bottom of each email or by contacting us at contact@easymomrecipes.com.

5. Third‑Party Services

Our Site integrates with several social media platforms to enhance sharing and engagement. Each platform has its own privacy policy, and we encourage you to review them:

• Pinterest – Allows you to pin recipes directly from our Site. Pinterest may collect data such as your IP address, device information, and browsing activity. See Pinterest’s privacy policy here.
• Instagram – Embedded Instagram posts may set cookies and collect usage data. Review Instagram’s privacy policy here.
• Facebook – Facebook “Like” and “Share” buttons may transmit information about your visit to Facebook. Their privacy policy can be found here.

These services are used only to provide social sharing features; we do not receive any personal data directly from them unless you choose to interact with the buttons.

6. Advertising & Ezoic

We partner with Ezoic to display and optimize advertisements on the Site. Ezoic may collect the following data to personalize ads and improve user experience:

• IP address
• Device information (type, operating system, screen resolution)
• Pages viewed and time spent on each page
• Browser information (user‑agent, language settings)

This data is processed in accordance with Ezoic’s privacy policy, which you can read here. You can manage your advertising preferences through the cookie consent banner on our Site or by adjusting your browser’s cookie settings.

7. How We Use Your Information

We use the collected data for the following legitimate purposes:

• Providing, operating, and maintaining the Site.
• Responding to your inquiries, comments, or requests.
• Sending newsletters, updates, and promotional material you have opted into.
• Analyzing usage patterns to improve content, design, and functionality.
• Personalizing advertising and measuring ad performance.
• Complying with legal obligations and protecting our legal rights.

8. Data Sharing and Disclosure

We do not sell your personal information. We may share data with third parties only in the following circumstances:

• Service Providers – Companies that perform services on our behalf (e.g., email delivery, hosting, analytics, advertising). They are contractually obligated to protect your data.
• Legal Requirements – When required by law, subpoena, court order, or governmental request.
• Business Transfers – In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

9. Security of Your Information

We implement reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include SSL encryption, regular security audits, and restricted access to personal data.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100 % secure. You acknowledge that we cannot guarantee absolute security.

10. Your Rights and Choices

You have the following rights regarding your personal data, subject to applicable law:

• Access – Request a copy of the personal information we hold about you.
• Correction – Request that inaccurate or incomplete data be corrected.
• Deletion – Request deletion of your personal data, except where retention is required by law.
• Restriction – Request limitation of processing in certain circumstances.
• Objection – Object to processing for direct marketing purposes.
• Data Portability – Receive your data in a structured, commonly used format.

To exercise any of these rights, please contact us at contact@easymomrecipes.com. We will respond within a reasonable timeframe.

11. International Data Transfers

Our hosting providers and third‑party services may process data outside of your country of residence, including the United States and the European Economic Area. We ensure that any such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses, in accordance with applicable data‑protection laws.

12. Children’s Privacy

The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal data, we will promptly delete that information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of the page indicates the most recent revision. We encourage you to review this page periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: contact@easymomrecipes.com
Website: https://easymomrecipes.com